Pure Colour

PURE EVOKE Instant Toner Pearl  ITP
PURE EVOKE
PURE EVOLVE Intense Dark Blonde 100ml 6.00
PURE EVOLVE
PURE EVOKE Instant Toner Pearl  ITP
PURE Instant Tones
PURE EXTREME Purple 60ml
PURE EXTREME
PURE ARTISAN Fuchsia Pink 100ml
PURE Artisan
PURE Plex Blue Bleach Lightening Powder 500g
PURE Lightening Powder
PURE Creme Developer 20 Vol 950ml
Pure Developer
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PURE EVOKE Instant Toner Pearl ITP
5.0
PURE EVOKE Instant Toner Pearl  ITP

Pure

PURE EVOKE Instant Toner Pearl ITP

Price
$16.95
PURE EXTREME Purple 60ml
PURE EXTREME Purple 60ml

Pure

PURE EXTREME Purple 60ml

Price
$22.20
PURE EXTREME Red 60ml
PURE EXTREME Red 60ml

Pure

PURE EXTREME Red 60ml

Price
$22.20
PURE EVOKE Instant Toner Ash ITA
PURE EVOKE Instant Toner Ash  ITA

Pure

PURE EVOKE Instant Toner Ash ITA

Price
$16.95
PURE EVOKE Clear 100ml C
Sold out
PURE EVOKE Clear 100ml C

Pure

PURE EVOKE Clear 100ml C

Price
$16.95
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PURE EXTREME Magenta 60ml
PURE EXTREME Magenta 60ml

Pure

PURE EXTREME Magenta 60ml

Price
$22.20
PURE EVOLVE Intense Dark Blonde 100ml 6.00
PURE EVOLVE Intense Dark Blonde 100ml 6.00

Pure

PURE EVOLVE Intense Dark Blonde 100ml 6.00

Price
$16.95
PURE EVOKE Instant Toner Violet ITV
PURE EVOKE Instant Toner Violet  ITV

Pure

PURE EVOKE Instant Toner Violet ITV

Price
$16.95
PURE EXTREME Copper 60ml
PURE EXTREME Copper 60ml

Pure

PURE EXTREME Copper 60ml

Price
$22.20
PURE EXTREME Sand 60ml
PURE EXTREME Sand 60ml

Pure

PURE EXTREME Sand 60ml

Price
$22.20
PURE EVOLVE Intense Light Blonde 100ml 8.00
PURE EVOLVE Intense Light Blonde 100ml 8.00

Pure

PURE EVOLVE Intense Light Blonde 100ml 8.00

Price
$16.95
PURE EVOLVE Natural Light Blonde 100ml 8.0
PURE EVOLVE Natural Light Blonde 100ml 8.0

Pure

PURE EVOLVE Natural Light Blonde 100ml 8.0

Price
$16.95
PURE EVOLVE Natural Medium Blonde 100ml 7.0
5.0
PURE EVOLVE Natural Medium Blonde 100ml 7.0

Pure

PURE EVOLVE Natural Medium Blonde 100ml 7.0

Price
$16.95
PURE EVOLVE Intense Medium Brown 100ml 4.00
PURE EVOLVE  Intense Medium Brown 100ml 4.00

Pure

PURE EVOLVE Intense Medium Brown 100ml 4.00

Price
$16.95
PURE EVOLVE Very Light Blonde Intense 9.00
PURE EVOLVE Very Light Blonde Intense 9.00

Pure

PURE EVOLVE Very Light Blonde Intense 9.00

Price
$16.95
PURE EVOKE Light Brown Mocha 100ml 5.9
PURE EVOKE Light Brown Mocha 100ml 5.9

Pure

PURE EVOKE Light Brown Mocha 100ml 5.9

Price
$16.95
PURE EVOKE 9.02 Very Light Blonde Natural Violet 9.02
PURE EVOKE 9.02 Very Light Blonde Natural Violet 9.02

Pure

PURE EVOKE 9.02 Very Light Blonde Natural Violet 9.02

Price
$16.95
PURE EVOLVE Natural Dark Blonde 100ml 6.0
PURE EVOLVE Natural Dark Blonde 100ml 6.0

Pure

PURE EVOLVE Natural Dark Blonde 100ml 6.0

Price
$16.95
PURE EVOLVE Light Copper Intense Blonde 8.44
PURE EVOLVE Light Copper Intense Blonde 8.44

Pure

PURE EVOLVE Light Copper Intense Blonde 8.44

Price
$16.95
PURE EXTREME Cappuccino 60ml
PURE EXTREME Cappuccino 60ml

Pure

PURE EXTREME Cappuccino 60ml

Price
$22.20
PURE EVOLVE Intense Medium Blonde 100ml 7.00
PURE EVOLVE Intense Medium Blonde 100ml 7.00

Pure

PURE EVOLVE Intense Medium Blonde 100ml 7.00

Price
$16.95
PURE EVOLVE Very Light Blonde Natural Violet 9.02
Sold out
PURE EVOLVE Very Light Blonde Natural Violet 9.02

Pure

PURE EVOLVE Very Light Blonde Natural Violet 9.02

Price
$16.95
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PURE EVOLVE Intense Light Brown 100ml 5.00
PURE EVOLVE Intense Light Brown 100ml 5.00

Pure

PURE EVOLVE Intense Light Brown 100ml 5.00

Price
$16.95
PURE EVOKE 10.82 Lightest Blonde Pearl 100ml [DEL]
PURE EVOKE 10.82 Lightest Blonde Pearl 100ml [DEL]

Pure

PURE EVOKE 10.82 Lightest Blonde Pearl 100ml [DEL]

Price
$16.95

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.

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